Tonight I’m doing some research for an advertising campaign project. I’m using Google Docs to write down key insights and brainstorm some preliminary strategy ideas. I also have Pandora playing in the background, because sometimes research needs a little music…
I went to Office Max tonight because I needed copy paper and a three-ring binder for a sales presentation I have tomorrow. The cashier at the checkout counter told me that I could get $5 off my next purchase if…
Today I went to HEB to buy some groceries. The first thing I saw when I walked in was a free sample table. They were handing out sample cups of freshly squeezed orange juice. There’s no way I’m going to pass…
Sonic commercials have always been some of my favorite commercials. I was happy to see they began using the two guys sitting in their car again this year. This article talks about how Sonic went about rehiring them. Apparently the guys…
Today there are so many different ways to listen to music that I find it overwhelming. There’s iTunes, Pandora, Spotify, iHeart Radio, Grooveshark, tons of other online sites, and the AM/FM radio of course. You can even listen to songs…
For our second campaign project, I’ve been doing a lot of work with the budget in Excel. I really enjoy working with numbers and formulas, and I like organizing data in ways that make sense. At first we were overwhelmed…
Mexx International is a fashion company offering a wide range of clothing for adults and children. Recently, the campaign for their youth store Mexx Kids has received criticism for its questionable depiction of young children. Print and poster ads feature…
Several years ago, my YouTube channel received enough views to become eligible for monetization via Google AdSense. I opted-in and allowed Google to place ads on my videos. This was in late 2009. I didn’t think much of it at…
Today I Googled “interesting advertising” and came across an article called 52 Most Interesting and Creative Advertisements. It had some great print and guerrilla ads that really reminded me how powerful images can be in advertising. Here are a few…
Alright, it’s 11:11 on a Wednesday night and I’m blogging. Something new for me. I never thought I’d get a Twitter either but it I actually really enjoy using it. It’s nice to have an outlet for my thoughts. I…
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